AS PART of its Corporate Social Responsibility in promoting friendship and great entertainment, Indigeneous “33” Export Lager Beer, has unveiled its new entertainmewnt platform tagged ‘City of Friends’ to encourage friends to celebrate one another, and highlight the time-tested values of friendship.
Explaining the concept of the three-day event scheduled to open to fun lovers on Friday, July 28, Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi said, the three-day event is expected to bring together friends from across the country to celebrate the values of friendship in an atmosphere of music, dance and fun.
Lined up to provide three days of music and entertainement are cross-country breed artistes and International music icons which include Femi Kuti, 2face Idibia, Orezi, 9ice, MI Abaga, Wande Coal, Cynthia Morgan, Seyi Shay, YCee, Phyno, Flavour, Small Doctor, and many others.
The celebration which will culminate with the grand finale on Sunday, July 30 cincides with a day set aside by the United Nations to underscore the role friendship plays in promoting peace in many cultures across the world.
In the words of Maggi, “We are taking advantage of this globally recognized day of friendship to deepen the brand’s core proposition to its consumers by unveiling the City of Friends.
“For three days, consumers and friends of “33” Export will come together to celebrate the values of friendship – loyalty, fun, companionship, and goodwill – in a festive atmosphere courtesy of the number one friendship beer which is a national premium beer brand committed to the values of friendship”, said Maggi.