Oral B Celebrates Consumers’ Loyalty to Brand at 5





L-R: Compliance Officer Lagos State Lotteries Board, Rowland Samuel. Winner, Blessing Ntekim, Asst Brand Mgr Oral B, Folarin ojo and Head, Enforcement and Compliance, National Lottery Regulatory Commission, Lagos Zone, Joy Okuna at the prize presentation.

IT WAS SCREAMS AND more screams with expressions of pleasant surprises during the loyalty reward event by leading Brand Oral B, dental and oral health toothpaste as winners who emerged in the anniversary consumer promo were contacted for their wins.

The excitement was high as each winner stepped out to receive cheques written in their names from officials of Procter & Gamble at the grand finale of the consumer promo draws which was held in Lagos to celebrate five years of the Toothpaste brand.

Star winner, Soneye Michael Adedimeji from Lagos who won N300, 000, could not contain his excitement when he was called from the live promo draws venue in the presence of representatives of the Lottery Board and media representatives.

To demonstrate his surprise, he retorted, “I really can’t believe this, it is truly an amazing feeling. I buy Oral-B normally and I entered the draw hoping I will win something. I have previously won the smaller gifts like recharge cards, but I am very surprised and very happy to be the winner of the N300, 000 grand prize Thank you.”

Cheques were also presented to previous winners, Blessing Ntekim and Ikechukwu Asimole from Warri and Benue respectively. Blessing who won N200,000 was extremely excited and expressed her surprise as well as her gratitude to Oral B. Ikechukwu also celebrated winning N100,000 and remarked that it would indeed be a great Christmas for him.

According to the assistant brand manager, Folarin Ojo, “the National Consumer Promotion was designed to celebrate Oral-B’s five years of operating in the Nigerian market and appreciation of its customers for supporting the brand in the past five years.


L-R: Rowland Samuel, Joy Okuna and Folarin Ojo

According to him, “The National Consumer Promo was even more successful and it has touched the lives of many people across Nigeria.

“The enthusiasm and appreciation we received from Nigerians shows that our efforts were recognized and very much needed. Here at P&G, our overarching mission is to add value to living and make lives better and we will continue to deliver excellence, which we have been noted for over the years.”

While the promo lasted, About 50 Nigerians emerged as winners of instant prizes ranging from airtime, products, and cash prizes from N10, 000 to N300, 000.

Another key feat the brand also achieved this year is reaching over five million households since it came to Nigeria in 2011.

In addition to the consumer promotion, Oral-B visited various communities in Nigeria to provide free dental checks to people through the Oral-B Mobile Dental Clinic Programme, which currently reaches over 2 million Nigerians annually.

In five years the brand equally sponsored and partnered with government and private institutions to support the oral hygiene of Nigerians. In addition, received awards and recognition for being a quality brand in the country.

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