The need to help improve on the sexual health and well-being of Nigerians has led to the signing of a partnership agreement between RB Durex and Planned Parenthood Federation of Nigeria (PPFN).
The scope of the partnership covers Sexual and Reproductive Health education and increasing consumer access to condoms by opening new channels and reaching consumers previously unreached with its latex condoms.
According to a recent report by World Health Organization (WHO), ‘Every day, more than one million sexually transmitted infections are acquired worldwide, and each year an estimated 78 million people are infected, constituting a major health concern also in Nigeria.’ Sexual Health Education and Contraception are therefore twin preventive health strategies to curb this.
Research and Real World data reveals that male latex condoms, when used consistently and correctly, is an effective approach to achieve a reduction in the spread of sexually transmitted infections and prevent unintended pregnancy.
Managing Director RB Nigeria, Rahul Murgai and Executive Director, PPFN, Dr Ibrahim M. Ibrahim, are both optimistic that the joint efforts of the two organizations will help drive the sexual and reproductive health agenda in Nigeria.
Speaking on the partnership, Murgai said, “RB is excited to partner with PPFN to create scaled awareness and education in Nigeria on planned-parenthood, maternal health, safe contraception techniques and targeted reduction in HIV related deaths through the effective and consistent use of condoms.
“Through this collaboration, consumers will have the requisite education and empowerment to improve their Sexual Health with easy access to Durex- the World number 1 condom brand”, said Murgai.
According to Dr Ibrahim “this partnership will contribute towards PPFN’s objective of expanding access to quality services particularly for young persons in Nigeria.”
- The PPFN and Durex strategic partnership will go a long way in reducing the spread of HIV/AIDS and other STIs. It will also contribute to reducing the incidence of unwanted/unplanned pregnancy and unsafe abortion as well as significantly improving the overall level of health and well-being in Nigeria, said, Ibrahim.